Red color makes men more alluring to women

Red is typically thought of as a sexy color for women only, but a new study at the University of Rochester and University of Munich suggests that the link between red and sex also applies to men.

Red is a symbol of courage and sacrifice, of sin and sexuality, of power and passion - and the new research demonstrates that the color red makes men more alluring to women. In the United States, England, Germany and China, women found men more appealing when they were either pictured wearing red or framed in red, compared with other colors.

The study finding is reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association.