Color Red Makes Men Amorous

Red really is the color of love for men, according to two University of Rochester psychologists who conducted a series of experiments to determine how color affected men’s responses to women.

The results showed that red makes men feel more amorous toward women, even though males aren’t aware of the impact red has on their feelings.

Red has long been linked to romantic love and passion, but this is the first scientific evidence of its effect on relationship behavior. The findings were published online Oct. 28 in the Journal of Personality and Social Psychology.